Faceted Navigation Policy
Filter and attribute URLs controlled with canonical + robots rules so facets stop eating crawl budget.
Platform & CMS SEO
WooCommerce SEO with product schema at scale
WooCommerce gives you total control — and total responsibility. We handle faceted navigation, variation indexing, and schema so thousands of products stay crawlable and rich-result eligible.
What's included
eCommerce SEO with full control
Everything Shopify can't let you touch, WooCommerce can — done right.
Product & Variation Schema
Structured data for parents and variations, wired for price, stock, and review rich results.
Store Performance
Cart fragments, session handling, and query-heavy templates tuned for real Core Web Vitals.
Category Architecture
Category trees restructured around demand, with breadcrumbs and internal links that pass equity.
How it works
A process you can follow
Catalog crawl
Full crawl of products, categories, attributes, and filter combinations.
Policy design
One matrix decides what gets indexed: categories yes, most facets no, key facets yes.
Implementation
Changes shipped via child theme and hooks — upgrade-safe.
Monitoring
Coverage and rich-result tracking as the catalog grows.
Deliverables
What lands in your inbox
- Faceted navigation indexing policy
- Schema for products, variations, and reviews
- Category architecture with breadcrumb markup
- Performance fixes for cart and archive templates
- Rich-result monitoring setup
Questions
Frequently asked
Should product variations have their own URLs?
Usually no — but high-demand variations (by color or size searches) can earn indexable URLs. We decide per attribute from search data.
Our filters create thousands of URLs. Is that bad?
Unmanaged, yes — it dilutes crawl budget and creates duplicates. Managed with a facet policy, filters can even become ranking assets.
Do you handle migrations to or from WooCommerce?
Yes — zero-loss redirect maps are part of our Custom eCommerce SEO Development tier.
Thousands of products, one coherent index
Get a free audit of your catalog's index coverage and rich-result eligibility.