Canonical Strategy
Duplicate clusters resolved with one canonical logic across parameters, variants, and syndication.
SEO strategy deep-dive
Canonicals, sitemaps, and rendering — solved at the root
Technical SEO is where most 'mystery' ranking problems live. We debug indexation, deduplication, and rendering with engineering discipline, not checklists.
What's included
The technical layer, end to end
Everything between your server and Google's index.
Index Management
Sitemaps, directives, and internal links aligned so 'what should rank' equals 'what is indexed'.
Rendering & JavaScript
Hydration gaps, lazy-loaded content, and client-side routes verified against what Googlebot sees.
Core Web Vitals
LCP, CLS, and INP fixed at the template level with field-data verification.
How it works
A process you can follow
Diagnosis
Crawl data, log files, and coverage reports triangulated to root causes.
Fix specification
Each issue becomes an engineering ticket with acceptance criteria.
Ship & verify
We validate every deployed fix against live crawler behavior.
Regression watch
Monitoring catches re-introduced issues before they cost traffic.
Deliverables
What lands in your inbox
- Root-cause technical audit
- Engineering tickets with acceptance criteria
- Canonical & directive policy document
- Core Web Vitals field-data report
- Regression monitoring alerts
Questions
Frequently asked
How is this different from the SEO Audit?
The audit finds issues across all layers; Technical SEO is the ongoing engineering discipline that fixes and prevents the technical subset.
Do you work inside our codebase?
When invited, yes — PRs and code review — otherwise we deliver precise specs your team implements.
What's the most common technical issue you find?
Conflicting signals: a page that's canonicalized away, noindexed, but still in the sitemap. Google resolves conflicts unpredictably — we remove them.
Solve the mystery ranking problems
Free technical snapshot: index coverage, canonical conflicts, and render parity in one report.