Hierarchy Design
Three-click-deep structures with hub pages that consolidate topical authority.
Foundation SEO
Crawlable, logical hierarchies that concentrate authority
Rankings follow structure. We design URL hierarchies, internal linking, and navigation so authority flows to the pages that earn revenue.
What's included
Structure as a ranking system
Architecture decisions compound — get them right once.
Internal Link Engineering
Link equity routed deliberately — from strong pages to money pages, measured and monitored.
URL Strategy
Readable, stable, keyword-informed URL patterns that survive redesigns.
Navigation & UX Alignment
Menus and breadcrumbs that serve users and crawlers with the same logical map.
How it works
A process you can follow
Crawl mapping
Current structure visualized: depth, orphans, and equity dead-ends exposed.
Blueprint
A target architecture mapped to your keyword clusters and business lines.
Migration plan
Redirects, internal link updates, and navigation changes sequenced safely.
Validation
Post-launch crawl confirms depth, coverage, and equity flow improved.
Deliverables
What lands in your inbox
- Visual architecture blueprint
- Internal linking plan with anchor guidance
- URL pattern standard
- Redirect map for restructured sections
- Before/after crawl-depth report
Questions
Frequently asked
How deep is too deep?
If a revenue page takes more than 3–4 clicks from the homepage, it's starving. Depth correlates strongly with crawl frequency and rankings.
Will restructuring lose our current rankings?
Not with sequenced redirects and internal-link updates — done right, restructures gain traffic within a quarter.
Do you handle mega-menus?
Yes — carefully. Mega-menus can flatten architecture usefully or flood every page with hundreds of links. We measure which yours does.
Structure decides who ranks
Get a free crawl-depth map and see which of your pages Google can barely reach.