Collection Architecture
Collections structured around search demand, with unique copy and controlled faceting.
Platform & CMS SEO
Shopify SEO built around collections, facets, and markets
Shopify's defaults create duplicate product URLs, thin collections, and market mix-ups. We optimize within the platform's rules — and around its limits.
What's included
Store-wide SEO, Shopify-native
Working with Liquid, Markets, and the URL structure Shopify enforces.
Duplicate URL Control
Canonicals for /collections/x/products/y duplicates and variant parameters set correctly.
Shopify Markets & Hreflang
International storefronts annotated properly so each market ranks with its own currency and language.
Product Schema at Scale
Price, availability, and review markup generated from Liquid — eligible for rich results.
How it works
A process you can follow
Store audit
Theme, apps, collection structure, and index coverage reviewed.
Theme-level fixes
Liquid template changes shipped through a duplicated theme, tested before publish.
Content system
Collection and product copy templates your team can scale.
Growth loop
Monthly review of new products, collections, and search demand.
Deliverables
What lands in your inbox
- Collection architecture mapped to keyword clusters
- Canonical & variant URL policy implemented
- Product schema with review and price markup
- Shopify Markets hreflang configuration
- App-stack performance review
Questions
Frequently asked
Can Shopify's fixed URL structure rank well?
Yes — the /collections/ and /products/ prefixes are not a ranking problem. Duplicate versions of those URLs are, and those are fixable.
Do apps slow down my store?
Often, yes — app scripts are a top cause of poor Core Web Vitals on Shopify. We audit and defer or remove what isn't earning its load time.
Do you work with Shopify Plus?
Yes, including multi-storefront and B2B setups.
Make every collection a landing page
Free audit: see which of your collections Google indexes — and which it ignores.