Title & Description Patterns
Formulas per page type built from CMS fields — brand, modifier, and keyword in the right order.
Foundation SEO
Metadata templates that scale to every page you'll ever publish
Hand-writing titles works for 20 pages, not 20,000. We build metadata systems — patterns, fields, and rules — that produce unique, compelling snippets automatically.
What's included
Snippets as a system, not a chore
Patterns per template, powered by your existing structured content.
Structured Data Layer
Organization, product, article, and breadcrumb schema generated alongside the metadata.
SERP Pixel Testing
Every pattern tested against real pixel widths for mobile and desktop truncation.
CTR Iteration Loop
Search Console CTR data feeds back into pattern revisions — metadata as an experiment, not a setting.
How it works
A process you can follow
Template inventory
Every page type catalogued with its available CMS fields.
Pattern design
Patterns drafted, pixel-tested, and reviewed against target queries.
Implementation
Wired into WordPress, Shopify, Webflow, or your headless components.
CTR review
Quarterly review of impression/click data to iterate the patterns.
Deliverables
What lands in your inbox
- Metadata pattern spec per template
- Implemented patterns in your CMS
- Structured data alongside every pattern
- Pixel-width truncation report
- Quarterly CTR iteration playbook
Questions
Frequently asked
Doesn't Google rewrite titles anyway?
Sometimes — mostly when titles are missing, stuffed, or mismatched to the query. Good patterns dramatically reduce rewrite rates.
Can patterns really feel unique?
Yes — patterns are built from unique per-page fields. The formula repeats; the output doesn't.
What about AI-generated metadata?
We use it where it helps — always constrained by patterns and pixel limits, and always human-reviewed for money pages.
Fix 10,000 snippets in one decision
Free audit: see how many of your titles Google is currently rewriting — and why.